Communicating Your Personal Brand Identity Across Professional Contexts

Course Reference No:

TGS-2020502039 (Classroom Learning)

TGS-2021006834 (Synchronous e-Learning)

COMMUNICATING YOUR PERSONAL BRAND IDENTITY ACROSS PROFESSIONAL CONTEXTS

Description

In today’s disruptive economy, the concept of personal branding has gained even greater traction than before as a self-management concept to position one favorably for a job opening, a promotion opportunity, a career switch, or simply for better workplace relationships. While many management workshops have leveraged on this concept as the pivotal starting point to create positive impressions, not many have mapped out a holistic communicative strategy to help participants convey the desired brand image across various professional communication contexts the way this workshop does.

LEARNING OUTCOMES

By the end of this workshop, participants will be familiar with the range of communication strategies and tools necessary to communicate a consistent and appealing personal brand identity across various workplace contexts.

The communicative strategies include:

Structure of email writing and rhetorical devices (e.g. word choice, tone of voice) in communicating neutral, good news and bad news effectively; and
3Vs and 1A (Visual, Vocal, Verbal & Aural) in managing dynamism in informal talks and critical discussions.

MODE OF TRAINING

On-campus or Online (Live)

COURSE OUTLINE

Day 1

Personal Brand
- Explore the notion of Personal Brand as an important and current management concept, and for participants to frame a plausible personal brand statement
Competing Values Framework (CVF)
- Evaluate the impact of one's communication
Suite of Communicative Tools
- Learn about the 3Vs &1R and the 7Cs of Effective Communication
Personal Brand Audit: A CVF Approach
- Evaluate and critique mediatized footprints of public personalities or industry leaders so as to learn best practices in the way they communicate their personal brands
Presentation and Reflection

Day 2

Email Communication: Communicating neutral and positive news
- Apply the structure of email writing and rhetorical devices to communicate neutral and positive news effectively and coherently (in line with one's desired personal brand)
Importance of Empathy at the Workplace
Email Communication: Communicating difficult emails (I)
- Apply the structure of email writing and rhetorical devices to communicate bad or complex news effectively and coherently (in line with one's desired personal brand)
Presentation and Reflection

Day 3

Water-Cooler Talks: Opportunities to network and build professional relationships
- Learn the pros and cons of informal office talks, and also communication strategies to signal interest, to probe and to respond with interest
Relationship Matter: Empathy at the workplace
- Apply communication tools to express empathy at the workplace and strategies to engage our audience rationally in critical conversations
Conducting Critical Conversations at the Workplace: Role Play
A Final Task: How have I been communicating my Personal Brand through the workplace tasks in the past two days?
- Participants will map their CVFs for the various communicative tasks done in the past two days to their desired Personal Brand statement that they have crafted in Day 1
End of Programme Quiz

PRE-REQUISITES

Working experience in managing teams

COURSE DATES & TIMES

TBC

REGISTRATION

WHO SHOULD APPLY

Team Leader, Supervisor, Project Lead, Executive, Assistant Executive, Senior Executive, Assistant Manager, Manager, Senior Manager, Deputy Manager

FEES & FUNDING

	Non-Subsidized Course Fee	Singapore Citizen 39 years old or younger	Singaporean PRs	Singapore Citizen 40 years or older eligible for MCES	Enhanced Training Support for SMEs
Full Programme Fee	S$ 2850	S$ 2850	S$ 2850	S$ 2850	S$ 2850
SkillsFuture Funding Eligible for Claim Period	-	(S$1995)	(S$1995)	(S$1995)	(S$1995)
Nett Programme Fee	S$ 2850	S$ 855	S$ 855	S$ 855	S$ 855
8% GST on Nett Programme Fee	S$ 228.00	S$ 68.40	S$ 68.40	S$ 68.40	S$ 68.40
Total Nett Programme Fee Payable, Incl. GST	S$ 3078.00	S$ 923.40	S$ 923.40	S$ 923.40	S$ 923.40
Less Additional Funding if Eligible Under Various Scheme	-	-	-	(S$570)	(S$ 570)
Total Nett Programme Fee, Incl. GST, after additional funding from the various funding schemes	S$ 3078.00	S$ 923.40	S$ 923.40	S$ 353.40	S$ 353.40

Total Nett Course Fee, Incl. GST, after additional funding from the various funding schemes
SkillsFuture Funding Eligible for Claim Period 1 Jul 2021 to 30 June 2024
NTUC members enjoy 50% of the unfunded course fee support for up to $250 each year for courses supported under UTAP (Union Training Assistance Programme). Terms and Conditions apply. Please visit Skills Upgrade.
Learners must record at least 75% attendance, and pass all assessment components, to be eligible for SSG funding.

TRAINER

Mr Patrick Gallo is a Senior Lecturer at the Centre for English Language Communication, NUS. Patrick received the Centre’s Commendation for Teaching Excellence in Academic Years 2001/02, 2002/03 and 2003/04 and the Residential College Teaching Commendation in AY 2015/16. In the past 24 years, he has provided many highly rated workshops for NUS staff, students and the public.

Course Reference No:

TGS-2020502039 (Classroom Learning)

TGS-2021006834 (Synchronous e-Learning)