Thought Leadership

Some of the world’s leaders, and leading thinkers from NUS and overseas, regularly gather and add to the rich diversity of thoughts and ideas on our campuses, in Singapore and across the globe.
Here’s what they had to share.

When brands sue people for posting bad reviews

When brands sue people for posting bad reviews

Speaker: Dr Samer Elhajjar 16 Apr 2024

Negative reviews and fake reviews are a growing challenge. While companies may succeed in discrediting a specific review, the broader narrative of attempting to stifle criticism can have a lasting effect on consumer trust and loyalty. Dr Samer Elhajjar, Senior Lecturer from the Department of Marketing at the NUS Business School, remarks that companies should consider the long-term implications of legal action against negative reviews.

Learn more