How open data and gamification can make Singapore’s urban travel greener

Speakers: Assoc Prof Alberto Salvo and Prof Leonard Lee 16 Sep 2023

A fintech platform developed by the Land Transport Authority Singapore allows users of public transport to download data on their bus and train rides. With this innovation, Assoc Prof Alberto Salvo, Deputy Head (Research) at the Dept of Economics, Faculty of Arts and Social Sciences at NUS and Prof Leonard Lee, from the Dept of Marketing at NUS Business School and Director of the Lloyd's Register Foundation Institute for the Public Understanding of Risk at NUS opined that consumers would be educated on their carbon footprint, and the government could reward those who are greening their lifestyles.  

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