Event Details

Discover how to construct narratives from data in this complimentary masterclass, where Dr Subhayan Mukerjee will present insights on data-driven strategic storytelling, followed by a panel discussion with alumni who are leaders in the areas of communication and analytics. Learn how to use data to construct persuasive narratives, engage your audience, and shape strategic outcomes. Limited seats available!

The session will begin with a 15–20-minute masterclass by Dr. Subhayan Mukerjee, who will introduce core principles and practical techniques for transforming data into compelling narratives. Through real-world examples and analytical approaches, participants will learn how to craft stories that not only inform but also engage and persuade. The masterclass will be followed by a panel discussion featuring accomplished alumni working at the intersection of communication and analytics.

Registration from 6.30pm. Light bites will be provided

Panellists:

• (Panel Lead & Moderator) Dr Subhayan Mukerjee, Assistant Professor, NUS Faculty of Arts & Social Sciences, Communications & New Media
• Ambika Srinivasa, FASS Class of ‘22 & ‘24, Account Executive, Bud Communications
• Darrell Lian, FASS Class of ‘15, Business Manager, Kontinentalist

About Dr Subhayan Mukerjee:
As an Assistant Professor with NUS Faculty of Arts & Social Sciences, Communications & New Media, Assistant Professor Dr. Subhayan Mukerjee draws on his expertise in media, data, and strategic communication to help students make sense of data and professionals harness the power of storytelling in a data-driven world – emphasising the importance of continuous skill development as part of lifelong learning.

About Ambika Srinivasa:

Having completed a Master of Social Sciences in Communications (MSocSci) from NUS, Ambika is currently in the Public Relations sector, where she applies her skills in communication and storytelling to create meaningful and impactful strategies for brands and organisations.

About Darrell Lian:

An NUS FASS History alumnus, Darrell is experienced in developing products for data insights, communications and the workforce/human capital space. He is currently a Business Manager at Kontinentalist, a data-driven storytelling studio that uses data visualisation and creative storytelling to report on key topics in Asia.

Terms & Conditions

• Registration for the event is on a first-come, first-serve basis.
• Photography and videography will be carried out for archival and marketing purposes. NUS and its event partners may use some or all of these images/videos in their print publications, digital platforms and marketing channels.
• By registering for this event, you hereby consent to NUS collecting, using and/ or disclosing your personal data to third parties (including any third party located outside of Singapore) for the purpose of processing, handling and managing your participation in the event stated herein.
• The organiser reserves the right to make changes to the event programme - including but not limited to speakers, schedule, and content - without prior notice.
• The organiser reserves the right to cancel or reschedule the event due to unforeseen circumstances beyond the organiser's control. Registered participants will be notified via email or other means of communication provided during registration.
• By participating in the event, participants agree to indemnify the organiser from any claims, damages, losses, or expenses arising out of their participation.