{"id":2203,"date":"2022-04-05T04:53:00","date_gmt":"2022-04-05T04:53:00","guid":{"rendered":"https:\/\/www.nus.edu.sg\/celc\/?p=2203"},"modified":"2025-02-10T09:01:49","modified_gmt":"2025-02-10T01:01:49","slug":"es2002-business-communication-for-leaders-bba","status":"publish","type":"page","link":"https:\/\/www.nus.edu.sg\/celc\/undergraduate-courses\/es2002-business-communication-for-leaders-bba\/","title":{"rendered":"ES2002 – Business Communication for Leaders (BBA)"},"content":{"rendered":"\n\n

\n\t\tES2002 – Business Communication for Leaders (BBA)\n\t<\/h2>\n

\n\t\tDescription\n\t<\/h4>\n

This course aims to equip students with the business communication skills needed to be recognised as leaders among stakeholders – colleagues, superiors, and clients. The course provides opportunities for application in an immersive experience within a company-simulated environment. Students will learn core communication principles and strategies before applying them in business proposals, pitches and negotiations.<\/p>\n

\n\t\tObjectives\n\t<\/h4>\n\t

By the end of the course, students should be able to:<\/p>\n

    \n
  1. \ncraft and deliver clear, strategic, and persuasive messages that are pitched appropriately for different audiences and business contexts,\n<\/li>\n
  2. \nengage others in various interpersonal settings by listening empathetically, and processing key information and nuances critically,\n<\/li>\n
  3. \ndevelop a confident and credible professional presence as future leaders through verbal and non-verbal communication strategies,\n<\/li>\n
  4. \nchart their growth through peer feedback and self-reflections and\n<\/li>\n
  5. \nconsider the strengths and implications of using AI.\n<\/li>\n<\/ol>\n

    \n\t\tAssessment\n\t<\/h4>\n\t