Biodata
Dr. Jochen Wirtz is Associate Professor of Marketing, founding director of the UCLA – NUS Executive MBA at the National University of Singapore, and Associate Fellow at the Saïd Business School, University of Oxford.
Dr Wirtz is a leading authority on services marketing. His research has been published in over 70 academic journal articles, incl. in Harvard Business Review, Journal of Consumer Psychology, Journal of Retailing, Journal of Service Research and Journal of the Academy of Marketing Science. He serves on the editorial review boards of 12 academic journals, and has received 19 awards in recognition of his excellence in research and teaching.
He has published over 10 books, including Services Marketing – People, Technology, Strategy (Prentice Hall), co-authored with Professor Lovelock, which has become a globally best-selling services marketing text book that has been translated into over 10 languages. His other books include Essentials of Services Marketing (co-authored with Lovelock and Chew, 2009, Prentice Hall), and Flying High in a Competitive Industry: Secrets of the World’s Leading Airline (co-authored with Heracleous and Pangarkar, 2009, McGraw Hill).
Outside academe, Dr. Wirtz has worked with a number of consulting firm, including Accenture, Arthur D.Little, and KPMG, and his blue chip clients have included Allianz, American Express, Citibank, PCCW HKT, Philips Healthcare, Shell, SK Telecom, Singapore Airlines, Sony, Starwood Hotels & Resorts Worldwide and the Tata Group.
Dr. Wirtz received his Ph.D. from the London Business School and holds a professional certification in banking. Dr. Wirtz was originally from Germany, and moved to Asia in 1992 after studying and working in London for seven years.
Free downloads of his research papers and selected book chapters are available at www.JochenWirtz.com.
Teaching Awards / Accolades
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Teaching & Education-related Awards:
- NUS Business School Outstanding Educator Award 2009/10
- Faculty winner of the 2008 Outstanding Educator Award
- University-wide Annual Teaching Excellence Award, National University of Singapore, 2007/08
- University-wide Excellent Teacher Award, National University of Singapore, 2005/06
- Winner of the Faculty Educator Award in 2005/2006
- University-wide ‘Outstanding Educator Award 2003.’ This award was given to two top educators in 2003 out of some 2,700 professors teaching at the National University of Singapore
- University-wide ‘NUS Excellent Teacher Award’ in 2002 & top ranked educator of the NUS Business School for the University Level Outstanding Educator Award in 2002
- NUS Business School ‘Outstanding Educator Award 2001’
- ‘MBA Alumni Award for Excellence in Instruction’ in 1999
- ‘Commendations for Teaching Excellence’ for being the ‘Best Instructor for 3rd and 4th year modules’ in the Special Terms in 1996 and 1998.
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Research Awards:
- Winner of the Inaugural Outstanding Service Researcher Award 2010 by Emerald Group Publishing
- Outstanding Reviewer for the Journal of Service Management - Winner of the Emerald Literati Network Awards for Excellence 2010
- Top ranked service researcher in Asia by research productivity; published by Tan et. al. (2010), "A Bibliometric Analysis of Service Research from Asia," in Managing Service Quality, 2010, Vol. 20, No. 1, 89-101
- Emerald Literati Network Award for the Paper with the Best Practical Implications, for an article published in Managing Service Quality in 2008
- ‘Emerald Literati Club Highly Commended Award for Excellence` for an article published in International Journal of Service Industry Management in 2007
- Winner of the ‘Emerald Literati Club Outstanding Paper Award for Excellence` for the best article published in International Journal of Service Industry Management in 2006
- Winner of the ‘Reviewer of the Year 2006 Award’, Australasian Marketing Journal
- ‘Emerald Literati Club Highly Commended Award for Excellence` for an article published in Managing Service Quality in 2006
- ‘Emerald Literati Club 2003 Award for Excellence’ for the ‘Most Outstanding Paper’ published in the International Journal of Service Industry Management
- ‘Emerald Literati Club 2002 Highly Commended Award for Excellence’ in the International Journal of Service Industry Management
- ‘Emerald Literati Club 2002 Highly Commended Award for Excellence’ for an article published in Managing Service Quality
- Best Paper Award at The Hospitality & Tourism Educators 2001 Annual Conference in Toronto, Canada, awarded by CHRIE (Council on Hotel, Restaurant and Institutional Education)
- ‘MCB University Press Literati Club Award for Excellence’ for an article published in the International Journal of Service Industry Management
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