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Introduction
The aim of the 3-day intensive training program is to provide senior management of high tech firms with key insights on managing high tech innovation and marketing. The fast-pace program will provide the conceptual framework for understanding the dynamics of innovation and technology life-cycle, how they drive market developments and the emergence of the "chasm" challenge, and the key lessons from successful companies in chasm crossing and prospering beyond the chasm.
The program is based upon the methodology developed by The Chasm Group (TCG), but incorporates new extensions and adaptations to the contexts of Asia, particularly the international chasm crossing challenge of high tech firms from Asia. These new insights are derived by Prof Kosnik and Prof Wong based upon their 3-year joint research on the internationalization strategies of high tech start-up firms in Asia and Silicon Valley.
At the end of the program, the participants are expected to be able analyze the nature of any product/service innovation their companies intend to bring to market, where it fits within the technology/market maturity life cycle, and the appropriate type of innovation strategy to be adopted. They will also be conversant with the specific analytical tools to translate their innovation into a concrete marketing strategy, including the 9-point marketing strategy formulation checklist, the four market development models, and the four international chasm crossing approaches.
Highlights:
- Course Fee Support Available through CITREP (A Training Incentive Programme)
Up to 50% of the nett payable course fee capped at S$2,500 per trainee per course
The approval code is CITREP/2005/0139. Please go through the CITREP eligibility criteria in NICC website at https://www.nicc.org.sg/products/citrep_criteria.aspx.
- Renowned speakers:
Dr. Thomas J. Kosnik, Managing Director of TCG Advisor; Fenwick & West Consulting Professor, Stanford Technology Venture Program (STVP), Stanford University.
Dr. Wong Poh Kam, Associate Professor of NUS Business School, Director of NUS Entreprenuership Centre; Chairman of Business Angels Network (SEA).
- Guest speakers:
Mr. Bob Fu-Yuan Lin, General Partner of Acorn Campus, Acorn Venture and Asia Capital
Group with extensive angels and corporate investment expertise with multiple IPOs.
Mr. Mark Chang, CEO and Founder of JobStreet
Mr. Ng Hock Ching, Chairman of Orange Gum
- All participants will receive a copy of the "Crossing the Chasm" book by Geoffrey A. Moore.
Organised By
 
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