Protect your Organization’s Present & Future with Effective Crisis Management & Communication Preparedness

Survey Result: “71% of Fortune 100 Companies in 1980s are GONE today!” They face changes in their environment, a crisis they mismanaged and as a result they dropped from the Fortune 100 listing.”

Synopsis

Major changes & crises have the potential to disrupt the organization's income sources, operating expenses, stock price, competitive position and ongoing business viability. Disasters may strike an organization when least expected. Changes and Events such as a new regulation, the explosion of BP platform, the accidents with Toyota cars, the terrorist attack on the World Trade Center, Nokia facing the Iphone onslaught, etc. have alerted organizations to the adverse impact that sudden changes & disasters can have on their business.

The workshop emphasizes on the importance of ERM to build the organizational capability for continuous learning and business renewal. It provides a roadmap to deal with change and crises with a practical problem solving approach and a focus on the importance of stakeholders’ management, crisis communication and hands-on experience in preventing or controlling crisis situations. Participants will work on exercises based on actual business crisis events. This module will teach you how to recognize the threats that your organization faces develop and respond with the appropriate change & crisis management program.

Learning Objectives: How you will benefit

Participants will understand how to identify and deal with on-going changes and issues before they become crises, and will be able to recognise and tackle organisational cultures that ‘incubate’ crises. They will have a template for improved crisis planning and reaction times, and will learn from the experience of others on the course.

Participants will become familiar with the particular communication challenges that crisis situations present, and the techniques that will help them communicate effectively. They will become aware of the strengths of their communication response to incidents, and will have created an action plan to cover any areas of weakness. With the skills and knowledge developed through the session they will be able to take a more positive approach to dealing with major incidents.

Workshop Outline: What you will cover

• Setting the Stage - Understanding the Dynamic of Change & the Crisis Cycle
• Dealing with change: is there a choice?
• Identifying change & risk issues that might develop into problems
• What is a crisis and who is interested?
• What type of Change? And Crisis?
• Crisis incubation: Identify diagnostic and detection indicators
• Avoiding the management by crises with effective Crisis Planning
• Considered responses – what format and which people?
• Effective Emergency, Business Continuity & Crisis Communications Management
• Building Crisis Management Readiness

Toolbox: A Case Study

• Crisis scenario work and case studies
• Take part in a crisis simulation exercise with ‘role play’
• Develop Crisis Planning and Management Checklists
• How-to procedures/reminders and templates samples
• Key communication messages samples

Testimonials

“I really liked the crisis simulation exercises, it made obvious the need for crisis readiness to be embedded in an organization and the importance of effective communication to the various stakeholder affected.” Disaster & Security Manager, Oil & Gas Company