Synopsis

The 21st century globally-connected world of diversities provide great opportunism and obsolete many business rules and past best practices. Our common understanding about innovations does not lead us to breakthrough success in this new world. Innovation is more than just new products or even new services. It is not about just having more features or better technology. Such thinking could not explain why computer based Apple is able to dethrone the phone leader Nokia in the Smartphone market. Come to learn about the real secrets of successful innovations. Innovation is about creating value though design thinking mindset. Customers don't buy products but an outcome through a wow experience. Decision making doesn't just follow economic reasoning alone. Emotional and social factors are important too if not more. You don't need more features but just few meaningful features implemented in greater depth. There are more secrets to surprise you. Be enlightened and follow the road map to bringing to greater height of success.

Objectives

Attendees on completion of the training should be able to:

• Have a full understanding of Innovation – value creation, types, and market diffusion life cycle
• Grasp the Design Thinking mindset to create differentiated, meaningful new business model and resulting in high payoff
• Have breakthrough ideas using BVITS innovative thinking methods
• Know the whole process of innovation from inspiration, ideas to commercialization
• Create the  innovative culture and the systems for sustained innovations
• Understand the successful innovation strategies of innovative companies and design one for your own
• Understand the factors at play for successful innovative companies like Apple, Google and others and be able mimic them

 

Outline

• Understanding Innovation, Business Value Creation & customers’ mindset. The design thinking skill for innovation
• The different types of Innovation and Developing the Business Model for Differentiated meaningful offering
• Generation of Innovative Idea using Systematic Innovation Methods like TRIZ & BVITS
• Market Development Life Cycle and the diffusion of innovations. The right types of innovations for the various stages of growth, maturity and decline
• The Innovation Strategies of Successful Corporations – conclusions from multiple research studies on the innovative companies. Designing your own innovation strategies
• Understanding how disruptive innovations occur and learn how to create a disruption or how to prevent oneself from being disrupted
• The Innovation Process from Inspiration, Ideation to Commercialization
• Understanding Corporate Culture and Creating the Innovative Culture to sustain innovations and renewals without being obsolete
• Understanding Intellectual Property Rights & other tips on Innovations