Synopsis

You are already a pro in your area of concentration, but:

Do you fully understand how all the components of a business fit together?  Do you feel you are at a disadvantage because you have spent your entire career in one department?  What if your future depends on your ability to contribute at a higher level…right now?

Get grounded in essential elements of high-level business courses…in just one week!

In a business climate that demands excellence all the time, you need the variety of skills that lead to outstanding performance in every aspect of your job. AMA’s 5-Day “MBA” Workshop is the fast track to refreshing your knowledge base, making more informed decisions, developing successful strategies and achieving your personal and organizational goals.

This accelerated, five-day presentation surveys the core curriculum covered in most university-level graduate business programs. The knowledge you’ll acquire in this interactive learning experience will provide you with a strong overall business foundation. You’ll discover how various components of a business must be linked, aligned and integrated into a successful business system. And you’ll gain a firm grasp of modern management practices.

While this seminar is no substitute for a two-year MBA degree, it will equip you with the ability to identify the most effective business tools and strategies to help you - and your company - keep and hone your competitive edge.

Seminar Outline

Accounting

• Basic accounting concepts and their relevance to the workplace
• Key financial statements: income statement, balance sheet, retained earnings statement, cash flow statement
• The accounting process and its impact on your area of the business
• Analyzing a set of financial statements and evaluating the business's financial health
• Knowing the financial performance measures you affect and how to improve them

Finance

• Applying commonly used business unit performance measures to your business
• Financing alternatives available to a business and their pros and cons
• Assessing a business unit’s costs and identifying the means to improve profitability
• Determining the feasibility of capital projects

Strategy

• Basic concepts of strategy and the importance of developing a competitive strategy
• Applying a strategic framework in developing a sustainable competitive strategy
• Understanding and using selected analytical and strategic tools
• Developing alternative strategies and selecting the best one(s)
• Successfully deploying and communicating your strategy within your company

Management

• The principal roles of a manager and the basic functions of management
• Understanding leadership styles and their use in day-to-day situations
• Applying different approaches to motivation back on the job
• Understanding teams and being a team leader
• Closing employee performance gaps

Marketing

• The role of marketing and the marketing perspective
• What marketing does, its tools and thought processes
• The 5 Ps of marketing – positioning, product, pricing, placement (distribution) and promotion – and their importance to business success
• Changes and trends affecting the 5 Ps: how to manage their impact in the marketplace
• Applying the tools of marketing to each of the 5 Ps

Note: This workshop does not award a degree. The course agenda may be updated regularly as required.

How You Will Benefit

• Discover how all components of a business fit together
• Read and understand financial statements and analyze the financial health of a business
• Develop a business strategy and establish a sustainable competitive position
• Understand how marketing supports the business strategy
• Learn the language of business and communicate effectively on business matters to any audience level
• Develop an effective organization and successfully manage people
• Enjoy an invaluable peer-to-peer learning experience