NUS Extension

Professional & Management



Anyone interested in obtaining an effective, broad-based overview of the functional areas addressed in university-level MBA programmes.




5 Days


Click on the selected date to apply now or download registration form to apply later.

Intake 01
24 - 28 Aug 09

Intake 02
19 - 23 Oct 09

Intake 03
7 - 11 Dec 09




S$3,450 (Inclusive of GST)


NUS Extension (#12-01 Park Mall)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


AMA’s 5-Day “MBA” Workshop

Synopsis

You are already a pro in your area of concentration, but:
Do you fully understand how all the components of a business fit together? Do you feel you are at a disadvantage because you have spent your entire career in one department? What if your future depends on your ability to contribute at a higher level…right now?

Get grounded in essential elements of high-level business courses…in just one week!

In a business climate that demands excellence all the time, you need the variety of skills that lead to outstanding performance in every aspect of your job. AMA’s 5-Day “MBA” Workshop is the fast track to refreshing your knowledge base, making more informed decisions, developing successful strategies and
achieving your personal and organizational goals.

This accelerated, five-day presentation surveys the core curriculum covered in most university-level graduate business programs. The knowledge you’ll acquire in this interactive learning experience will provide you with a strong overall business foundation. You’ll discover how various components of a business must be linked, aligned and integrated into a successful business system. And you’ll gain a firm grasp of modern management practices.

While this seminar is no substitute for a two-year MBA degree, it will equip you with the ability to identify the most effective business tools and strategies to help you - and your company - keep and hone your competitive edge.


For Whom

Anyone interested in obtaining an effective, broad-based overview of the functional areas often covered in university-level MBA programs.
Note: This workshop does not award a degree.


Special Benefits

  • Discover how all components of a business fit together
  • Read and understand financial statements and analyze the financial health of a business
  • Gain insights into the economy and its impact on your business
  • Develop a business strategy and establish a sustainable competitive position
  • Learn the language of business and communicate effectively on business matters to any audience level
  • Develop an effective organization and successfully manage people
  • Enjoy an invaluable peer-to-peer learning experience


Seminar Content

Accounting • Basic accounting concepts and their relevance to the workplace

  • The accounting process and its impact on your area of the business
  • Analyzing a set of financial statements and evaluating the business's financial health
  • Knowing the financial performance measures you affect and how to improve them

Finance

  • Applying commonly used business unit performance measures to your business
  • Financing alternatives available to a business and their pros and cons
  • Assessing a business unit’s costs and identifying the means to improve profitability
  • Determining your capital projects’ practicality and desirability from a financial perspective

Strategy

  • Basic concepts and the importance of developing a competitive strategy
  • Applying a strategic framework in developing a sustainable competitive strategy
  • Comparing, contrasting and assessing your competitors’ strategies
  • Understanding and using selected analytical and strategic tools
  • Developing alternative strategies and selecting the best one(s)
  • Successfully deploying and communicating your strategy within your company

Management

  • The principal roles of a manager and the basic functions of management
  • Understanding leadership styles and their use in day-to-day situations
  • Applying different approaches to motivation back on the job
  • Understanding teams and other organizational designs
  • Closing employee performance gaps

Marketing

  • The role of marketing and the marketing perspective
  • What marketing does, its tools and thought processes
  • The 5 Ps of marketing: positioning, product, pricing, placement (distribution) and promotion–and their importance to business success
  • Changes and trends affecting the 5 Ps: how to manage their impact in the marketplace
  • Applying the tools of marketing to each of the 5 Ps
  • How to better interact with the marketing department

 

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