NUS Extension

Professional & Management



This workshop will benefit executives and managers in every functional area and from all industries for whom it is advantageous to understand and apply pricing decisions and profitability analysis in this very important area of the corporate decision-making process. Correct pricing can make an average product profitable whilst incorrect pricing can kill the best product.

Participants are required to bring own calculator to the workshop.




2 Days


Click on the selected date to apply now or download registration form to apply later.

Intake 01
23 - 24 Jul 09

Intake 02
27 - 28 Aug 09

Intake 03
15 - 16 Oct 09



S$1,000 (Inclusive of GST)


NUS Extension (#12-01 Park Mall)


Pricing Decisions & Profitability Analysis for All

Synopsis

From time to time, managers often need to make critical decisions concerning price and profitability. This course will cover the process involved with making better pricing and profitability decisions.


Objectives

    • Understand how the optimum output and selling price is determined using economic theory
    • Learn how to calculate the optimum selling price using differential calculus
    • Identify the relevant cost information that should be used in price-setting firms for both short-term and long-term decisions
    • Learn product and customer profitability analysis And the information that should be included for managing the product and customer mix
    • Understand the role that target costing plays in the pricing decisio
    • Learn the different cost-plus pricing methods for deriving selling prices
    • Understand the justifications on why cost-plus pricing is widely used
    • Learn the different pricing policies


Course Outline

    Economic Theory of Pricing
    • What is Economic Theory on Pricing?
    • Calculating Optimum Selling using Differential Calculus
    • Difficulties with applying Economic Theory

    Pricing Decisions and Product Mix
    • Role of Cost Information in Pricing Decisions
    • Price-Setting Firm facing Short-Run Pricing Decision
    • Price-Setting Firm facing Long-Run Pricing Decision
    • Price-Taker Firm facing Short-Run Production-Mix Decision
    • Price-Taker Firm facing Long-Run Production-Mix Decision

    Pricing and Profitability Analysis
    • Cost-Plus Pricing
    • Pricing Policies
    • Customer Profitability Analysis


Group Discussions and Case Studies

Relevant and real-life case studies will be introduced at appropriate junctures during the workshop for students to practise the knowledge and skills acquired so that they become proficient in dealing with similar problems and situations. Group discussions will be introduced where appropriate.






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