CCM5 - Preventing & Surviving Crisis: The keys to Effective Crisis Management & Business Continuity

Synopsis

Managers and executives at all levels of the organisation have to manage small crises on an ongoing basis. However, their skills are tested to the utmost when they are faced with major crises that have the potential to disrupt the organisation's income sources, operating expenses, stock price, competitive position and ongoing business.

Disasters may strike an organisation when least expected. Recent events such as the terrorist attack on the World Trade Center in New York City, the Bali bombing and SARS/Bird flu outbreaks have alerted organisations to the adverse impact a disaster can have on their business. Have you ever considered, given the above scenarios, how would your business be able to carry on with minimum disruption to your operations? What about your brand equity, shareholder value and market share? Would these be affected? How do you reduce your organisation's vulnerability to terrorism, pandemic flu, computer virus assaults, technological changes, customer lawsuit or your own employee's dishonesty?

The workshop emphasises realistic problem solving and the importance of hands-on experience in preventing or controlling crisis situations. Participants work on exercises based on actual business crisis events. This workshop will teach you how to recognise the threats that your organisation faces, how to develop and respond to any crisis and how to establish a business continuity management programme.

Course Outline

1. Roadmap for Crisis Management

• Recent disasters and consequences
• Defining and identifying a crisis
• Planning for crisis management
• Building the team and mechanism for crisis management
• Recognising the early warning signals
• Managing in a crisis situation
• Recovering from a crisis situation
• Crisis Management, Crisis Communication and Business Continuity Management


2. Crisis Communication

• The Goals of Crisis Communication
• Covello's 7 rules of risk communication
• The crisis communication strategy: Taking into account qualitative risk dimensions and heuristics
• The role of media in the social amplification of risk
• Stakeholders & Reputation Management



3. Business Impact Analysis

• What are the impacts from a disaster?
• Financial loss, reputational damage & regulatory effects



4. Risk Analysis


• How do you identify potential threats and risks to your organisation
• Fraud, business risk, project risk etc.



5. Business Continuity & Recovery strategies


• Alternative strategies
• In-house vs. outsourcing



6. Training and implementation

• Setting up Business Continuity teams
• Developing training courses
• Implementing the plan with the BC teams

7. Maintenance, evaluation and audit of existing plans




What you will take away

• Checklists, how-to procedures/tips and templates
• Exercise handouts
• Sample key methodologies