Marketing and Valuation of Technologies - A Technology Transfer Workshop


27 & 28 February 2012

The 2 day workshop organized by NUS Extension was part of the Technology Commercialisation Development Programme, and was attended by many from the technology/science and intellectual property professionals. For the 2 Days workshop, the topics covered include:

  • Course Overview and Objectives
  • What is Technology Intellectual Property ("IP")?
  • Why Do We Value Technology IP?
  • Various Valuation Approaches commonly used
  • Valuation Methods and how to apply them
  • How to Package the value of the Technology IP for Marketing?
  • Pitfalls faced during the Valuation process

Response was overwhelming. Feedback from the participants were very positive. They were all looking forward to the next workshop.

The facilitator was Mr. Keoy Soo Earn, a Partner with Deloitte & Touche LLP. He leads Deloitte Southeast Asia M&A Transaction Services practice and Valuation Services practice.

Soo Earn has more than 20 years of experience in the provision of business and financial advisory services. He has worked with corporations, private equity investors and lenders providing a range of services supporting their cross border transactions. He has considerable professional experience in due diligence, valuation, strategic value consulting, corporate governance advisory, franchising & licensing advisory and intellectual asset management advisory. He is also a frequent speaker on topics related to mergers & acquisitions, valuation and intellectual property management.

Active in the community, Soo Earn serves as a Board Member and Audit Committee Chairman of Intellectual Property Office of Singapore, a Board Member and Audit Committee Member of CFA Singapore and a Member on the Board of Advisors of AIESEC Singapore. He also serves as a Committee Member in the Advocacy & Regulations Committee of Singapore Institute of Directors. Soo Earn is a Fellow member of CPA Australia and ICPAS. He is also a Chartered Financial Analyst (CFA), holds a Bachelor of Accountancy and a Graduate Certificate in Intellectual Property Laws.