Your Business: Discovering and Communicating Your Company's "Unique Value Proposition"

Synopsis

In a rapidly changing and competitive global market it becomes harder to enter markets and sell products and services. It is ever more important to understand and project your company’s “unique value proposition” to sell your goods/services AND to raise funds in increasingly tough capital markets. As someone once put it, “value is what you sell”. In this one-day course, you will discover how to capture your company’s strengths and benefits in a concise way that can become the heart of your company’s business and marketing plans, sales materials and company culture.

Course Outline

• What is a “Unique Value Proposition”?
• Why what a company “does” is different from its value to its customers.
• What is unique – a simple three step program.
• Learning from some classic examples of establishing good value propositions.
  
• Articulating the value: the elevator pitch and beyond
• Continuing to refine the value proposition – when what worked yesterday doesn’t work today.

Methodology

Mixture of lecture, practice and group discussions.