The course targets at:
- Business people who are seeking new business opportunities
- Aspiring and prospective entrepreneurs
- Franchise Managers/Executives who want to know how to re-package their franchise opportunities better so as to withstand the scrutiny of prospective franchisees
- Anyone with an interest in franchising and as well as those who wish to franchise their business models.
1 Day
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Intake 01
13 Jul 09
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S$450 (Inclusive of GST)
NUS Extension (#12-01 Park Mall)
Entrepreneurship through the route of Franchising
Synopsis
This one-day course is jointly offered and awarded by NUS Extension and Franchising and Licensing Association of Singapore (FLA) in conjunction with the Franchising and Licensing Asia 2008. As more and more people, both within Singapore and outside Singapore, aspire to become their own boss (viz., entrepreneurs), franchising, naturally, becomes a top-of-mind choice. However, it is essential that these aspiring franchisees (regardless of whether they go for single-unit or a territory) have the right tools to evaluate the franchise opportunity before they plough in their hard-earned money into the venture.This course aims to meet the educational and training needs of current and potential franchisees. And franchisors who attend this course can also appreciate how their prospective franchisees would evaluate them. Currently there are more than 500 franchise concepts in Singapore with more than 36,000 franchisees operating with an annual turnover of close to S$6 billion. Potential growth in franchising business is very favorable not just locally but also internationally.
Course Objectives
This course aims to impart on the attendees the proper way to evaluate the various franchise opportunities that come their way. Other than just theory, attendees will be given work-sheets to compute ratios and to compare figures so that it is as real as possible. Other than looking at the financial figures, attendees will also be asked to do a self-evaluation so as to ensure that the ‘matching’ between the franchisor and the franchisee are as ideal as possible. It will expedite the process of acquiring the essential knowledge, attitudes and skills in choosing a franchise business.Course Outline
- This is a 1-day-course which comprises of the following segments:
- Is a franchise business different from other businesses
- Factors to consider when selecting a franchise
- The process of due diligence and investigating a franchise system
- Developing a franchise business plan
- Understanding and negotiating the franchise agreement
- Understanding franchisor-franchisee relationship
