Corporate Entrepreneurship

Synopsis

It has been said that entrepreneurship is to the company what speed is to the athlete. In the quest for sustainable competitive advantage, companies are finding that lower costs, higher quality and better customer service are not enough. Today, they must be faster, more flexible, more aggressive and more innovative in order to maintain the competitive edge. In short, they must be entrepreneurial.

Course Outline

Identify similarities and differences between corporate and start-up entrepreneurship.Be able to apply the entrepreneurial process to the operations of a department or functional area within an established organization.Assess the environment within an established company in terms of how much it supports or constrains entrepreneurship.

Identify creative ways to overcome obstacles to entrepreneurship in established companies.Be able to formulate corporate objectives and strategies that support entrepreneurial behavior.

Methodology

A mix of lectures, case studies and discussions.