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BuzzCity - NUS Digital Media Forum Series

Organized by
NUS Entrepreneurship Centre
Techno-Venture Forum

Presents

3rd BuzzCity-NUS Digital Media Series

Title :
"It's an Asian Thing": Cosplay and Singaporean Fan Culture

Keynote Speaker :

Dr. Thang Leng Leng and Dr. Elizabeth Maclachlan

Date :

25 January 2008

Time :

2:30pm - 5:30pm

Venue :

Engineering Auditorium, National University of Singapore
Please click here for location map

    Programme

2.30pm

Registration

3.00pm

Keynote speech "It's an Asian Thing": Cosplay and Singaporean Fan Culture" by Dr. Thang Leng Leng and  Dr. Elizabeth Maclachlan

4:00pm

Panel Discussion moderated by Dr. Lai Kok Fung, CEO BuzzCity Pte Ltd

4:30pm

"Social Networking and The Mobile Internet...." by Mr. Hisham Isa, VP Sales & Marketing, BuzzCity Pte Ltd Millions the world over are accessing the internet via their mobile phones. A multi-country survey by BuzzCity, provider of global wireless communities, dispels some myths of consumer behaviour, usage and access. What significant trends are there between Africa, Asia, Eastern Europe, North America and Western Europe?

4:45pm

"Building your Portal and your Business" by Mr. Gerald Ang, Marketing Manager Infocomm Singapore Portal *

5:00pm

Networking and Refreshment 


* First 30 who register as member of Infocomm Singapore Portal at the booth will get a free Namecard Holder!

Keynote Abstract

Over the past decade, Japanese media culture such as anime, manga and J-pop have gained unprecedented numbers of fans within Asia and have helped to convert the image of a faltering Japan Inc. into a Mecca for trend-conscious Asian youths. This talk discusses the appeal and popularity of Japanese popular culture among Asian youth fans through an ethnographic study of cosplay fandom in Singapore.

Cosplay - short for costume play - is the practice of dressing up as manga/anime characters and meeting in public spaces to take photographs, engage in role play, buy/sell fan art, and socialize. The practice is said to have originated in Japan in the early 1980s and was introduced to Singapore in the late 1990s. Today cosplay events in Singapore attract over 1000 participants with the vast majority between the ages of 15 and 24 and female.

This talk analyzes the ways in which representations of "Japaneseness" are simultaneously scripted into and extracted out of cosplay performances. In particular, it focuses on notion that while "good" cosplay requires cosplayers to become as Japanese as possible in the terms of the way they look, act, speak, eat and move, it also requires them to reinterpret characters' appearance and behavior when the original characters are deemed too overtly sexual to conform with Singaporean "Asian Values." What this play at cultural mimicry and critique implies for cosplayers as Singaporeans, as women, and fans of Japanese popular culture are central questions the presenters will address.

Biography

Dr. Thang Leng Leng: She is an Associate Professor and Head of Department of Japanese Studies at the National University of Singapore. She has produced numerous publications in the areas of aging, intergenerational relations/programming, gender and trans-Asian cultural flows.

Dr. Elizabeth MacLachlan: She is an Assistant Professor in the Department of Japanese Studies at the National University of Singapore. She is producer of the documentary short Fans in New Places: Cosplay in Singapore and has published in the areas of female migration, Japanese television journalism and trans-Asian popular culture flows.


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We are pleased to invite you and your colleagues to attend the talk.

As there is limited number of seats available, please click here to register for the talk by 24 January 2008.

Please forward this invitation to your friends and colleagues who may be interested.

Thank You!

Admission is FREE & we look forward to seeing you at the seminar.

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