Techno-Venture Forum/Business Seminar Series

NUS Entrepreneurship Centre
(a divison of NUS Enterprise)

Title : "How to Go to Market: Tools and Best Practices from Silicon Valley" Speakers : Prof. Tom Kosnik, Consulting Professor Stanford School of Engineering Date : 15 October 2009 (Thursday) Time : 5:30 - 7:30pm Venue : National University of Singapore Engineering Auditorium Please click HERE for location map Registration : Admission is FREE Please register your details here by 15 Oct 09, noon. Seats are limited so please register early to secure a place Click here to view presentation slides

Seminars organised by the Entrepreneurship Centre are now on the CIT NUSLive website

About The Speakers

Tom Kosnik is a consulting professor in the Stanford Technology Ventures Program at Stanford School of Engineering. His courses have included Global Entrepreneurial Marketing, Global Entrepreneurial Leadership, Global Project Coordination, and Strategy for Technology Based Companies. He has designed and led a variety of executive education programs. He has coauthored two marketing text books, several articles, and over sixty case studies about companies in imagination-intensive markets. He has also taught in the past at Harvard Business School , Stanford Graduate School of Business, National University of Singapore, and Royal Institute of Technology in Sweden .

Tom is also a managing director with TCG Advisors. Since 1978, he has helped information technology (IT) suppliers take new products to market, and global companies to adopt IT innovations to create value for their customers and shareholders. He helps his clients to develop and execute strategy, manage their portfolio of global customers, launch global products, and manage global projects. He also helps senior executives to coach their teams, develop the next generation of leaders, and recruit world class talent.

Some of his past clients include: American Management Systems, Apple Computer; Applied Materials; BMC; Cummins Engine; Electronic Arts; Ernst & Young; Harris Bank; Hewlett Packard; Information Week; Microsoft; Nokia, Siemens, and numerous start-up technology companies.

Tom earned his Bachelor of Arts in History and International Relations from Duke University (1972), MBA from University of Virginia (1977), and Ph.D. from Stanford Graduate School of Business (1985). He was a research associate at IMD in Lausanne , Switzerland (1977-78).