The NUS Identity

The Identity

The coat of arms remains unchanged while the identity positions NUS as a global knowledge enterprise.

The New Identity

The NUS identity is essentially a stylisation of the University's coat of arms. It has been updated for several reasons:

  • to project a more vibrant, dynamic and contemporary image of NUS
  • to develop a consistent and unified image for NUS
  • to give NUS a more distinctive brand for effective outreach and promotion
  • to rally all NUS stakeholders towards a global knowledge enterprise that values creativity, innovation and entrepreneurship.
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