The NUS Identity
The coat of arms remains unchanged while the identity positions NUS as a global knowledge enterprise.
The NUS identity is essentially a stylisation of the University's coat of arms. It has been updated for several reasons:
- to project a more vibrant, dynamic and contemporary image of NUS
- to develop a consistent and unified image for NUS
- to give NUS a more distinctive brand for effective outreach and promotion
- to rally all NUS stakeholders towards a global knowledge enterprise that values creativity, innovation and entrepreneurship.