The NUS Identity

Corporate Typefaces

The corporate typeface is an essential part of the visual vocabulary for creating a consistent look across a wide range of communications. NUS has chosen Frutiger for its legibility and distinct typographic style. All covers of printed literature - stationery, forms, brochures, posters, etc - should use Frutiger.

Corporate Typeface - Frutiger

* The Frutiger font is not a Windows standard font. It has to be purchased from font libraries such as Adobe Type Library.

For computer-generated collaterals, Verdana can be used in place of Frutiger if the latter is not available.

Corporate Typeface - Verdana
(Computer-generated collaterals only)

Times New Roman has been selected as a secondary typeface to complement Frutiger - it should be used for the text of letters, faxes, publications etc.

Secondary Corporate Typeface

 

Chinese Typeface

The Chinese typeface for NUS is DFP HeiTM. It has been selected to complement Frutiger.

Chinese Typeface

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