| |
The
New Identity
|
|
 |
|
Elements of the New Identity
The NUS identity is a combination of the following elements:
| Modernised
Coat of Arms |
|
Namestyle |
 |
+
|
|
NUS identity as a global knowledge
enterprise |
| |
| Colour |
Projection |
| Blue |
Represents a thread
of continuity with the coat of arms. Denotes timelessness, dignity
and wisdom. |
| Orange |
Represents colour
of sunrise, vibrancy and ascendancy. Denotes youth, dynamism,
imagination and passion. |
| Element |
Definition |
| Open
book |
Dates from the crest
of the University of Malaya at Singapore. Establishes the University
as a portal to a world of knowledge. |
| Three
rings |
Carries over from
the crest of Nanyang University. Additional interpretation is
that they symbolise the three foci of NUS in creating, imparting
and applying knowledge as well as the three hallmarks of a global
knowledge enterprise - creativity, innovation and entrepreneurship.
The interlocking feature denotes the close interrelation between
the three pillars with each reinforcing and evolving from the
other. |
| Lion |
Aligns NUS with the
nation. Personifies the qualities of the ideal NUS graduate.
The raised paw denotes boldness to initiate and to inquire as
well as a readiness to serve. The tail held high symbolises
qualities of integrity and idealism. |
| NUS |
Leverages on the nomenclature
by which the University is popularly known. |
|
|
