Home > NUS Identity Style Guide

• Introduction
• The New Identity
• Elements
• Evolution

This identity web site aims to help the NUS community apply the NUS identity system correctly and consistently. As NUS globalises, it is vital that a co-ordinated and unified image is projected. Consistent application of the new identity system across the University will strengthen brand name recognition both at home and abroad.

Using this website

This web site provides a general overview of the NUS identity system. The detailed technical specifications for each item are available from the accompanied PDF file in each section.

Overview of contents

The identity style guide includes:

• Background to the NUS Identity: Introduction | Basic elements of the new identity and their meanings | A brief history of the evolution of the crest
  
  
• Basic Specifications for NUS Logo, Corporate Colours and Typefaces:
  Full-colour logo | Logo in different colour applications | Minimum size and clear space | Incorrect usage | Corporate colours | Corporate typefaces
  
  
• Applications of the Identity in Stationery:
  Business Card | Complimentary Slip | Envelope | Forms | Letterhead | Memo Sheet | Facsimile | Stationery for Overseas Staff
  
  
• Other Applications:
  Events Collaterals | Powerpoint Presentation Materials
  
  
• Web Publishing Guidelines
  
  
• A FAQ section on the application of the new identity system, and a Glossary page that explains some of the technical terms mentioned in this guide. If you like to speak to someone, you can find a list of names in Contact Us.