The NUS Identity

FAQs

What is the present status of the NUS coat of arms with the introduction of the new identity?

The coat of arms remains unchanged. The new identity is the externalisation of NUS as a global knowledge enterprise.
Where can I get source materials for the new identity?
Source files of the logo are available at the NUS intranet for downloading by NUS faculty, staff and students.
Where can I get templates for in-house produced black-&-white stationery?

Such templates are available at the Corporate Identity download section.
Where do I get stationery bearing the new identity?

Stationery iterms bearing coloured mastheads can be ordered from OED-appointed vendors specified in the Identity website.
What is the corporate look for forms bearing the new identity?

For a general 'look and feel' of the corporate format for University forms, please refer to the sample forms. Customise your forms for your purposes and appoint your own vendor if necessary.
Do I have to use the Powerpoint template for all presentations?

Not necessarily. The template is only a recommended format which may be used to standardise presentations, for example if there are several NUS staff making presentations at the same event.
How can I ensure accurate production of the colours of the identity?

For best production please use the ink codes identified. PANTONE and process colour codes indicated serve only as guides. Print supervision at the time of production is highly recommended as different materials affect the turnout of colours. RGB codes (for screen) have also been identified.
How can my name card reflect the various positions I hold?

The name cards are formatted for three sectors of the campus community - faculty, administrative staff and students. If you hold positions in two different sectors or different positions in the same sector, each side of your name card may be used to reflect each appointment.
What is the principle guideline governing co-branding?

A general guideline is that there should be no encroachment of the co-brand within the parameters set by the clear space guideline for the NUS logo.
When should the new identity be applied as a mother logo or as an endorsing logo?

The new identity is the mother logo when it is applied on materials focusing on NUS. If the focus is on a Faculty/Programme/Centre, the name of the Faculty/Programme/Centre should take centrestage while the NUS identity can appear as an endorsing logo.
Are we restricted to the use of blue and orange colours in all NUS materials?

Blue and orange are the twin corporate colours. These two colours should be the predominant colours in all covers of publications and collaterals.
Are we restricted to the use of frutiger as the corporate typeface in NUS materials?

Frutiger should be used on all design covers displaying the NUS identity.
Are there any other design elements that we have to take into account in our layouts?

A bar in either of the main corporate colours (golden orange or blue) is a secondary element of the identity. It should be included when layout and design aesthetics permit. The height of the bar should be about 5% of the entire height of the collateral.
What are the most common misapplications of the identity?

  • Not observing the clear space guideline: The clear space guideline must be observed, ie. no borders or other graphics should come within 20% or 10 mm (whichever is greater) of the identity.

  • Going below the minimum size: The size of the identity should be at least 20 mm in width (horizontal logo) or 20 mm in height (vertical logo).

  • Breaking up the elements of the identity: The identity consists of 2 elements:
    • the symbol and
    • the namestyle, made up of the words "NUS" and "National University of Singapore".
    The elements should always appear together and should not be detached from one another.

  • Boxing the logo: The secondary element of a bar, when used, should not appear as a box encompassing the logo.


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