Marketing Strategy
The objective of this module is to inculcate in participants a managerial, analytical and comprehensive approach towards Strategic Marketing Management. Covering the basic disciplines of Economics, Behavioural Science and Mathematics, concepts and strategies are used to analyse market problems and opportunities. This is augmented with real company cases as illustrations. As part of the learning process, company cases from the Asia-Pacific region will also be used for analysis in which participants can meaningfully apply the strategies learnt. The Asia-Pacific perspective is provided by way of application of strategies to specific regional countries, given their distribution, legal and cultural characteristics.
At the end of this course, participants should be able to:
- 1. Identify similarities and differences among various Asia- Pacific countries that have implications for a firm's marketing strategies; and
- 2. Understand the different stages of progress the Asia-Pacific countries are in, and hence, the applicability of various marketing strategies to each market.
Applications
- Alysing the External Environment in the Asia-Pacific Region
- Corporate Strategic Planning
- Competitive Strategy
- Implementation and Delivery
- Opportunity Search
- Strategies for Market Expansion in the Asia-Pacific Region
MIS Instructors
Lessons are conducted on Fridays (7.00pm - 10.00pm) and Saturdays (1.00pm - 6.00pm ). Class duration of 35 hours includes a 3 hours examination.
(Register Through MIS)
S$786.45 (Inclusive of GST)
NUS Extension (#12-01 Park Mall)
