Risk Professionals and Compliance Officers and Managers who needs to acquire the knowledge and skills that can be immediately used upon return to the organisation.
1 Days
Click on the selected date to apply now or download registration form to apply later.
Intake 01
16 Sep 09
Intake 02
09 Dec 09
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S$950 (Inclusive of GST)
NUS Extension (#12-01 Park Mall)
CDM3 – Build Trust with Stakeholders Through Strategic Reputational Risk Communication & Management
Synopsis
The workshop is a road map teaching a leader how to manage communication to build a strong organisational reputation and a survival guide on how to preserve that reputation and survive a crisis
Whatever you do, wherever you work, one day there will be a crisis! Major crisis often involve victims and unwanted media coverage. And in your position you may have to communicate about a real crisis situation. And for everyone involved, especially you, it will be a frustrating, perplexing and confusing experience. In a crisis, you can expect to be deluged by the media, clients, victims, government agencies, special interest groups and even your colleagues. You will be expected to come up with an immediate, accurate, compassionate and believable communications plan just as the media and public are beginning to descend upon you. There are numerous examples of events that could have had very different outcomes if only the proper plan and training had been in place – NKF, China Oil, Informatics, and Exxon Valdez to name a few.
You have got to be prepared. In fact communicating about risk should start well before any crisis and actually can and many cases prevent it through forward effective communication strategies. It starts with planning. Developing an effective plan will enable you and your company to more easily navigates through an unexpected event or crisis. It provides a blueprint for effectively handling the media scrutiny that inevitably results from such an occurrence. We will prepare you for the tough questions that follow. In short, it helps you communicate with the various groups of internal and external stakeholders in a way that calms, informs and reassures your audience in order to prevent crisis or if the crisis is inevitable, to limit and overcome the damage it creates.
Seminar Outline
- What is Risk, Reputation and why is Communication about risk important?
- The psychology of judgment and decision making processes
- Understanding Risk Perceptions and mental models
- How to understand how your stakeholders and the public at large perceive and react to risk?
- Build a comprehensive risk communication system to ‘engage' and build TRUST decision-making approach integrating a systematic analysis of risks
- The Management Principles of Risk Communications: Influencing individuals' perceptions and decisions in group contexts
- Preparing a Risk and Crisis Communications Strategy and a workable Action Plan
- Managing your stakeholders and the media during a Crisis
- Take control of the situation and avoid unnecessary escalation by the news media
- Recognise and respond to different types of crises as they develop and differentiate between a crisis and an emergency
- Understand when and how to communicate about risk to build TRUST with your stakeholders
- Understand how risk communication can help prevent risk becoming crisis and strengthen your reputation
- Recognise and respond to different types of crises as they develop and differentiate between a crisis and an emergency
- What is a risk communication vulnerability audit
- Take control of the situation and avoid unnecessary escalation of the circumstance by the news media
- Learn the seven steps to creation a risk communication strategy
- How to develop a comprehensive risk crisis communications strategy
- Turn a crisis communications strategy into a workable action plan
- Take part in a crisis communications simulation exercise
- Develop Checklists, how-to procedures/reminders and templates
- sample key communication messages
- sample media releases
What you will learn
