Those thinking of starting new companies, new business owners, General Managers, Marketing/Sales directors and anyone who is interested in increasing their company’s sales and improving their market position.
1 Day
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Intake 01
8 Oct 09
Intake 02
3 Dec 09
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S$480 (Inclusive of GST)
NUS Extension (#12-01 Park Mall)
Where are we? Where should we go? Doing Essential market research
Synopsis
In tight, competitive local and global markets, you need to know the following (and more) to start a company or keep an existing company alive and growing:o Is there is a realistic market for my product or service?- What and where is/are the market(s)? (i.e., who will buy)?
- Can I change my product or service, or create a new one, that will open up new markets?
- How can I quickly and cheaply find the market information I need?
Course Outline
A useful structure for marketing. What is the single best tool for finding marketing information I need? The good, the bad and the ugly, the many sources of market information. Doing Effective Market Research. How can I get valuable market information "from the ground" and really understand my market. Some classic examples of good and bad market research and what do they tell us. When should I pay for marketing information, where should I go and how much will it cost me.Methodology
Mixture of lecture, practice and group discussions.