The course targets at entrepreneurs who are seeking new business opportunities in the international franchise areana.
Franchise managers/executives who want to know how to re-package their franchise oppportunities better so to withstand international competition.
Franchisors with the intention to franchise their business to international franchisees.
1 Day
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Intake 01
18 Aug 09
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S$450 (Inclusive of GST)
NUS Extension (#12-01 Park Mall)
Internationalisation of a Franchise
Synopsis
The one-day course is jointly offered and awarded by the NUS Extension and the Franchising and Licensing Association of Singapore. This course aims to impart on the attendendess the proper to evaluate international franchising opportunities.Course Outline
- Issues pertaining to bringing a franchise strategy across borders
- Environmental and pertinent factors to consider in internationalizing
- International franchise management and its challenges
- Entry strategies
Instructional Methodology
A mix of lectures, case studies and discussions.