Entrepreneurial Marketing

Synopsis

Entrepreneurial Marketing is the art of marketing your vision, business and new venture with limited resources, network and market awareness. In this three days course, you will be taught how to creatively work with what you have to build up a comprehensive marketing strategy to market your product and services in a creative and innovative approach with minimum resources.

Course Outline

• What is Entrepreneurial marketing?
• Scanning the environment for opportunities
• Develop your own market intelligence system
• Consumer & Business Buyer behavior
• Segmentation, targeting and positioning
• Branding and product strategy
• Pricing approach & crafting out creative pricing strategies
• Developing your own promotion mix with minimum resources
• Setting up and management of channel network
• Craft out your own marketing plan for revenue & profit optimization
  

Instructional Methodology

Mixture of lectures, case studies, role plays and group discussion and assignments

Expected Outcome

Participants will be taught to internalise the art of Entrepreneurial marketing and be able to apply what they have learn to market products and or services and their own ventures