Blogging and Internet Marketing for Entrepreneurs

Synopsis

The course teaches you to: Increase your online exposure. Convert more readers into clients.Generate online visibility, PR & buzz for your brand or company, which will help you attract pre-qualified prospects who are predisposed to your products. Interact with readers and build more trust, loyalty and evangelists.Monitor your competition, so that you can act quickly as they change strategy.

Start blogging with little or no technical Web skills. Use images, audio and multimedia rich content at a fraction of the cost of hiring professionals.Publish your own podcasts or video blogs, using multiple sense experiences. Get complete control over your corporate website. Save hundreds of dollars by updating and maintaining your website yourself.Generate cash from your blog through Google Adsense and other advertising and affiliate programs.

Course Outline

Blogging for Beginners,Business Blogging (case studies),Online Marketing, Search Engine Optimisation (SEO),Social Media & Web 2.0,Monitoring the Blogosphere (Competitive Intelligence),Blogging Software: Wordpress, the #1 open source platform,Setting-up & hosting your Blog,SEO Copywriting for Blog ,RSS Feeds and building subscribers,How to Structure a Successful Blog for Business,Podcasting and Vlogging (Video),Using Google Adsense for Revenue,Social Networking and Blogging,The time wasting activities to avoid,Top 10 traffic building tips.

At the end of the programme you will be able to

• Increase your online exposure and get more people read or see your message for free.
• Build trust with your audience, which is necessary to convert more readers into clients.
• Generate online visibility, PR & buzz for your brand or company, which will help you attract pre-qualified prospects who are predisposed to your products.
• Interact with readers and build more trust, loyalty and evangelists.
• Monitor your competition, so that you can act quickly as they change strategy.
• Start blogging in a few minutes, which means little to no technical Web skills required.
• Use images, audio and video clips, which means you can create multimedia rich content at a fraction of the cost of hiring professionals.
• Publish your own podcasts or video blogs, which means you can stimulate your audience’s attention using multiple sense experiences.
• Get complete control over your corporate website. Save hundreds of dollars by updating and maintaining your website yourself.
• Generate cash from your blog through Google Adsense and other advertising and affiliate programs.

Programme Plan

• Blogging for Beginners
• Business Blogging (case studies)
• Online Marketing, Search Engine Optimisation (SEO)
• Social Media & Web 2.0
• Monitoring the Blogosphere (Competitive Intelligence)
• Blogging Software: Wordpress, the #1 open source platform
• Setting-up & hosting your Blog
• SEO Copywriting for Blog
• RSS Feeds and building subscribers
• How to Structure a Successful Blog for Business
• Podcasting and Vlogging (Video)
• Using Google Adsense for Revenue
• Social Networking and Blogging
• The time wasting activities to avoid
• Top 10 traffic building tips

Methodology

This practical, interactive and participative program with the right blend of lecture, activities, hands on practice and case studies will put the participants on the path to success through Blogging for Business!

Prerequisites

• Working knowledge of internet, emails, search engines. This workshop is suitable for those who have no prior knowledge of Web design or experience in writing corporate blog.
• Laptop

Workshop Bonus

• Comprehensive manual with original and unique content that you can refer to post the program.   
• Painstakingly selected and researched resources on internet marketing and business blogging that WILL SAVE many hours and days of your time.