This presentation will summarize the Dos and Don'ts about entering the China Market for High Tech Start ups in Singapore. It will focus more on the tacit knowledge and experience gained from consulting assignments in the field as well as the importance of cross culture communications & understanding, pitfalls to avoid, the ability to internalize strategic thinking, IP protection, funding, exit strategies etc.
About the Speaker
Mr Andrew Ng, is the Chief Executive Officer of GREATER CHINA CONSULT, a leading consultancy group that specializes in strategic business development consultancy in the China Market as well as assisting China based companies in their global business development ventures. He is Adjunct Professor of International Marketing at the University of Dubuque, IA, USA and an Adjunct Senior Fellow at the NUS Entrepreneurship Centre, National University of Singapore.
Mr Ng has over 20 years of international marketing and business development experience working with various FORTUNE 500 MNCs in the high technology and fast moving consumer goods industries. He was the Area Vice President (Asia Pacific) of Schwan Stabilo before he started his own consulting practice. Prior to working with Schwan Stabilo from 1991 to 1998, he spent 10 years in the high technology industry as Managing Director for Control Data Corporation (CDC) and Seagate Technology.
Being a veteran in the China market, he has spent the last 20 years in various business development appointments. He was solely responsible for setting up the distribution network in 28 cities and building up the businesses profitably for Control Data, Seagate & Schwan Stabilo in China. He has vast experience in spearheading High Tech Start-ups, Joint Venture negotiations and management of various China Ventures. He consults actively for multinational companies, government linked companies, small & medium sized enterprises, as well as leading public listed Chinese companies in International Business Development, Market Entry Strategies, Key Accounts and Distribution Management.
He holds a Master in Business Administration degree from National University of Singapore and is also a member of The Chartered Institute of Marketing in the United Kingdom.
We are pleased to invite you and your colleagues to attend the talk. As there is limited number of seats available, please register for the talk via e-mail to
necv1@nus.edu.sg
with the following information, by by
8 June 2003 (Sunday). Please forward this invitation to your friends and colleagues who may be interested.
Admission is FREE & we look forward to seeing you at the seminar.
