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Business Communication (ES2002)

The Business Communication course is intended to meet the demand for graduates who are trained to communicate effectively in business settings. The emphasis is on both speaking and writing with an audience-centred approach.

Objectives

By the end of the course, students should be able to

  • understand the fundamental principles of effective business communication
  • apply the critical and creative thinking abilities necessary for effective communication in today's world
  • produce persuasive written and spoken messages suitably tailored for the topic, objective, audience, communication medium and context
  • to give effective and persuasive presentations
  • demonstrate clarity, precision, conciseness and coherence in their use of language

 

Prerequisites/Preclusions

Students are expected to have a certain degree of language proficiency before taking the ES2002 Business Communication module which focuses more on developing skills in students and not so much on language improvement. As such, students who have to do the ES1000 Basic English and NK1001 or EA1101 English for Academic Purposes must clear those modules first before registering for ES2002. In addition, all business students should not register for the ES2007 Professional Communication module due to its similarity with ES2002, a required module for the BBA program.

 

Course Structure

Tutorials are structured to actively engage the students in the learning process to ensure the internalisation of the principles and strategies introduced as well as to encourage independent learning. The tutorial sessions include students' mini lectures, group discussions, presentations, case studies, self and peer reviews and group conferencing.

 

Course Content

  • The communication process, problems and principles. To gain a general understanding of communication as a process.
  • Meeting/group discussion skills. To become more effective meeting participants and to ensure more productive meetings.
  • Letter writing skills. To produce successful letters, memos or emails in any given situation, paying attention to the objective, the reader-writer relationship and the context.
  • Report writing skills. To understand the fundamentals of the report writing process and develop the critical skills necessary to produce convincing written reports that are characterized by a sound and an interesting discussion of data, logical conclusions and feasible recommendations.
  • Intercultural communication skills. To become aware of important factors at play when communicating across cultures for improved communication with audiences of diverse backgrounds in the global business environment.
  • Interpersonal skills. To become aware and more sensitive to some important considerations in interpersonal communication to ensure smoother interpersonal relations.
  • Oral presentation skills. To become more effective confident speakers and deliver persuasive presentations.

 

Assessment

Evaluation is based on 100% Continual Assessment.

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